Spaeth Communications Acquired by Dallas’ Sunwest Communications » Dallas Innovates

Merrie Spaeth, left, and Crayton Webb [Image sources: Sunwest Communications photo; arthead/istockphoto]

Dallas-based Sunwest Communications has acquired Spaeth Communications, a Farmers Department public relations agency.

Nationally acknowledged for her strategic communications and disaster administration experience, Merrie Spaeth will be part of the Sunwest crew as founding father of Spaeth Coaching.

Monetary particulars of the transaction weren’t launched.

“From the board room to the cupboard room, Merrie Spaeth is the foremost knowledgeable in getting ready these in high-profile positions to skillfully navigate troublesome interviews, whether or not that’s in entrance of a digicam, on the podium or on the witness stand,” Crayton Webb, proprietor and CEO of Sunwest Communications, mentioned in an announcement. “Our purchasers come to us to assist them construct belief and visibility with their most vital stakeholders, and Merrie’s expertise and specialised experience permits us to raise and broaden our consumer choices. It’s an honor to welcome Merrie and her crew as a part of the Sunwest household.”

Utilizing the patented methodology developed by Spaeth, the agency mentioned she is going to lead Sunwest’s portfolio of communications coaching companies, together with spokesperson media coaching, presentation abilities, witness preparation, management coaching, and constructing a company tradition.

Spaeth’s hands-on coaching strategy provides purchasers a aggressive benefit and positions them to be influential communicators by incorporating the importance of each phrase selection and nonverbal communication, mixed with an abundance of related, real-world examples.

“Communication is the muse of operating a enterprise—how successfully you talk with stakeholders and inform your story can translate into success,” Spaeth mentioned. “I’ve recognized Crayton Webb for 20 years, and it takes a visionary chief like him to leverage the strategies from this coaching not simply to assist purchasers rework how they give thought to communication however as a device for a way they construct their enterprise or model.”

Served as director of media relations within the Reagan White Home

Earlier than founding Spaeth Communications in 1987, Spaeth was a producer for ABC’s 20/20, a speechwriter for the legendary founder and chairman of CBS, William S. Paley, and was assigned to FBI Director Decide William Webster whereas serving as a White Home Fellow.

That led to her roles as director of public affairs for the Federal Commerce Fee, and in the end her appointment as director of media relations on the White Home within the administration of President Ronald Reagan

“Sunwest has a legacy of standing on the shoulders of PR giants—from our founder Andy Stern to Dallas PR icon Mary Shiroma, who joined Sunwest by means of an acquisition in 2021, and now with the addition of Merrie Spaeth,” Webb mentioned. “We’re persevering with to develop Sunwest’s experience and assets to masterfully information our purchasers in all issues of repute administration.”

Sunwest serves purchasers on a world, nationwide, regional, and native scale, from worldwide oil and gasoline companies to actual property, finance, direct promoting, expertise, schooling, household foundations, and quite a few shopper merchandise firms.

The corporate’s strategic companies embrace model and advertising communications, group relations, company communications, company philanthropy/CSR, inventive companies, disaster communications, worker communications, monetary communications, media relations, public affairs, social media technique, particular occasion planning and spokesperson coaching.

Sunwest additionally maintains a authorities relations and legislative advocacy follow inside LuncefordWEBB Authorities Relations, which was launched in 2022.

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