Digital printing back in fashion as Fujifilm hails Primark partnership success

Fujifilm has introduced that its partnership with Primark has surpassed expectations, after seeing greater than 20,000 in-store digital print gross sales within the first three months of operation.

The strategic partnership, which launched in November 2023 with a PHOTO by Fujifilm concession at Primark’s Manchester Market Avenue retailer, permits clients the chance to buy Fujifilm favourites, together with digital photograph prints, frames and different photo-related equipment.

Within the first three months of the partnership from November to January, in extra of 20,000 digital prints have been bought, effectively forward of projections.

Theo Georghiades, normal supervisor at Fujifilm UK, mentioned: “Whereas our partnership with Primark solely launched firstly of November, gross sales have been distinctive. Promoting greater than 20,000 digital prints over a three-month interval is encouraging to see and demonstrates that there’s a large demand to make digital printing extra accessible on the excessive avenue to the on a regular basis photographer.

“Our strategic partnership was set as much as enable clients to simply seize their reminiscences and produce their photographs to life, whereas enhancing the excessive avenue expertise. Whether or not it’s taking a few of your favorite photographs and creating keepsakes, or sharing together with your family members, there may be actually one thing particular a few printed photograph, and it’s clear that Manchester clients really feel the identical means.”

The PHOTO By Fujifilm concession is positioned on the primary flooring of the Primark retailer. It’s dwelling to a few INSTAX cubicles and 4 Simple Print prompt printing kiosks.