Dos and Don’ts of Label Printing

It can be difficult to label your product, particularly if you are not familiar with the process. But if done correctly, labelling can help you mention the right information and improve your product’s appearance.

It can cause confusion, waste of time, and lead to wasted resources. To ensure a smooth label printing process, here are some tips on what to do – and what not to do.

What Label Printing Can Do

1. Select the best material for your label

There are many options for label materials. You should consider how long it must last, and how many wear and tear you will need to it.

Consider choosing a heat-resistant or waterproof material, if your labels will be exposed for long periods of time to extreme heat and moisture. You can also choose a better-quality material such as paper or plastic.

It is crucial to choose the correct material to ensure your label stands out in any environment.

2. Take a look at Safety Requirements

Next, safety guidelines are an important part of label design. A country’s health and safety regulations must be meticulously followed while deciding on the label design. Labels should include all regulations including important warnings, precautions, ingredient list, shelf life and any other guidelines.

Bad publicity can lead to brand damage if a product is not properly labeled.

3. Do Use Your Colour Palettes

Your label colours should not be chosen randomly. Because they are related to marketing, colours are very important.

Before placing your order for custom labels printing, you should be cautious about choosing colours. Avoid using too many colors when creating indoor labelling stickers or labels, particularly if they will be attached to a product.

4. Stories can be added

You can label anything. You could use a label to convey the minimum information you need about your product. Or, it could tell the whole story about your company/product.

Each product is unique, so storytelling can be a great way to convey these differences to customers. You should tell the story of your product focusing on something that will appeal to your market segment.

Customers may feel like they’re part of the event if you describe your brand in an appealing and distinctive way. You can foster inclusivity and loyalty immediately.

5. Professional Printing Services

It’s always better to have a professional printer create custom labels instead of attempting them yourself at home using an inkjet printer or DIY kit from a local store.

High-quality presses are used by professional printers to produce larger volumes than those of home. You get consistent results on all labels you print at the same time.

This presses require less intervention than your home printers. These presses produce more precise results with less effort in short periods of time.

Professional printing services are a must, regardless of how small or large your company is.

The Don’ts of Label Printing

1. Don’t Underestimate Finishes

When choosing materials, another factor to consider is their finish. There are several options for finishing materials, including matte lamination and metallic foil stamping.

Your labels can have their appearance enhanced by finishing. They can also be protected from UV exposure and abrasions. So you should consider which finish best suits your product’s needs to get the most out of each label.

2. Don’t Overcrowd the Label

One of the most popular ideas in labelling is the idea that simple is better. You have a limited amount of space on a product label, but you can make the most of that space and convey the necessary information to your customer without making it overwhelming.

Always prioritise your content. It is important to consider what information should be contained and what could be shared via the internet or social media. Complex product labels can make consumers feel uncomfortable.

3. Don’t Make Deceptive Claims

Nowadays, consumers want companies that care about the environment as well as goods. If your products do not meet the criteria, don’t claim they are. It will be a serious error if you can’t check the truth of a claim you make about your product’s health, environment, or other aspects.

Authorities and consumers are more conscious of the dangers of misled advertising and misleading labelling techniques, so they will be cracking down against businesses that engage in dishonesty. Therefore, avoid jeopardising your brand’s credibility or reputation only to offer consumers what they want to hear.

The Final Word

It shouldn’t take long to make beautiful custom labels that will set your product apart from the competition.

By following these simple dos and don’ts, you can achieve great results with your labels. These tips will help you ensure that your label printing project goes smoothly, no matter how new or experienced.

We trust that you find this informative and helpful. Please reach out DAL For more information about label printing and designing, click here. DAL is here to help you with all aspects of labelling, whether it’s removable or thermal.