Growing the printing market from the bottom up: An adaptive business model
Mags Govender, Head of Print and Advertising, Kemtek; Jason Annetts, Print Gross sales Consultant, Canon, Kemtek; and Graham Comins, Managing Director, Kemtek.
Opposite to common perception, the print market shouldn’t be declining, however flourishing, with development being pushed from the grassroots stage by entrepreneurs. In a current dialog with the Kemtek staff, we explored their strategy to this evolving panorama and their strategic choice to companion with Canon, to cater to the altering market dynamics. The enterprise already has a number of key principals that it companions within the digital printing sphere; this press launch unpacks the choice so as to add yet one more to the combo.
The enterprise has simply celebrated 35 years of servicing companies with an assortment of print-related options. The journey has seen the enterprise construction adapt to altering necessities, resulting in the creation of a print options division throughout the organisation. This restructuring is aimed toward servicing a broader print market, departing from niche-focused relationships in the direction of figuring out and filling gaps in an evolving trade.
The present print market hierarchy locations industrial and industrial printing on the high, adopted by print retailers and bureaus. Nevertheless, a current surge in print retailers has given rise to unbiased entrepreneurs establishing companies within the graphic arts and print industries. Kemtek is eager on servicing this burgeoning entry-level market, along with its current industrial, industrial and printshop clients.
Recognising the shifting panorama, Kemtek has strategically chosen to broaden its digital press choices by way of the brand new partnership. The expansion of smaller print retailers within the start-up sector, now offering extra subtle companies, has created a requirement for superior but inexpensive gear. The brand new digital press vary is poised to fulfill this demand, permitting the enterprise to cater to your entire spectrum of the print market.
As a technology-focused enterprise, Kemtek has at all times stayed forward of the curve by evolving and restructuring to fulfill market necessities and integrating new applied sciences. Embracing digital printing as the best way ahead, the intention is to proceed bringing new expertise to the South African printing trade. This aligns with the enterprise’s broader goal of addressing markets not beforehand coated by its current product vary, thereby opening up new development alternatives.
The introduction of a brand new line of digital presses is not only about expertise; it needs to be complemented by a devoted gross sales staff and a talented service staff. This ensures that clients obtain complete help and have the pliability to evolve their companies in tandem with Kemtek’s choices. The main target is on constructing lasting relationships, understanding that as clients develop, their printing wants might evolve, and having the ability to present the appropriate merchandise and options at each stage.
This new partnership marks a strategic transfer for Kemtek, enabling it to faucet into beforehand unexplored buyer segments. By reaching as soon as inaccessible sectors, the enterprise is increasing its buyer base and offering these clients entry to an prolonged product vary.
Nevertheless, working within the South African market brings distinctive challenges, together with international trade charges, low GDP and points like load-shedding. These adjustments are navigated by providing options at worth factors that stability profitability for the enterprise and affordability for the shoppers. The objective shouldn’t be solely to maintain its personal enterprise, but in addition to contribute to the event of a sustainable print market in South Africa.
Trying ahead to the following 35 years, Kemtek acknowledges the necessity for continuous re-evaluation and adaptation of expertise to stay a modern supplier within the printing sector. It’s key to determine world-class merchandise and perceive the market’s evolving necessities, guaranteeing that the enterprise stays a dynamic power within the ever-changing panorama of the printing trade.